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In an era of disruption, former Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm. Now, through case studies and lessons from 45 years in media, Bob teaches you how to evolve your business and career. Learn strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.
Meet your new instructor: former CEO of The Walt Disney Company, Bob Iger. In his introduction, Bob talks about what he’s learned from great teachers and what he wants to share with you.
To demonstrate how to use your time effectively, Bob shares in detail how he structures his day to make the most of it. He talks about making time for focus and reveals just how early he wakes up.
Bob believes you must narrow your focus to develop a successful strategy. He illustrates this point by explaining how he ultimately convinced the Disney board that he should become the next CEO.
Bob breaks down the acquisition of Pixar, including his strategy to convince Steve Jobs—the head of Pixar—and the Disney board. He explains how he overcame the odds with the acquisition and why it was essential to Disney’s future success.
Bob shares his tips for successful negotiation, including how to remove your ego from the process and how to make everyone feel like they’ve come out a winner.
It goes without saying that the Disney brand is powerful. Bob explains why the brand needed to evolve while staying true to its core in order to stay relevant.
Bob shares the strategy behind folding Marvel into the Disney brand, and he discusses how to capitalize on well-loved brands to maximize growth.
Bob gives his perspective on consumer data and why he believes you sometimes have to push it aside and go with your gut. He uses the films Black Panther and Captain Marvel to illustrate his point.
MasterClass is the streaming platform that makes it possible for anyone to watch or listen to hundreds of video lessons taught by 85+ of the world’s best.
Whether it be in business and leadership, photography, cooking, writing, acting, music, sports and more, MasterClass delivers a world class online learning experience. Video lessons are available anytime, anywhere on your smartphone, personal computer, Apple TV and FireTV streaming media players.
Membership includes access to an incredible catalog of 85+ classes taught by the world’s best on cooking, leadership, photography, writing and more.
Each class includes around 20 video lessons that are 10 minutes long on average, along with an in-depth workbook. You also get access to our smartphone and TV apps, offline lessons, our member’s only newsletter, and our dynamic community of members around the world.
With MasterClass, you can learn and be inspired anytime, anywhere, including your smartphone, personal computer, Apple TV, Amazon Fire TV, and Roku streaming media players. You can even download your favorite lessons and watch on the plane or listen during your commute in audio-only mode.*
*Downloads only on iOS and not available for all classes. Audio mode is not available for all classes.
MasterClass offers 85+ classes across a variety of categories, including business and leadership, photography, cooking, writing, acting, music, sports and more. Every class has been designed to be accessible for people with little to no experience and advanced students alike. With new classes launching regulary, you can learn practical skills, ignite new passions, and get everyday wisdom.
Check out our catalog and watch a few class trailers!
The annual membership is €200 and provides unlimited access to all classes and new classes as they launch. All MasterClass memberships include access to our mobile and TV apps, high-definition videos, and downloadable class workbooks.
Our goal is to make sure that you have the best learning experience possible. If MasterClass isn’t for you, then email us within 30 days of the date you purchase your subscription, and we’ll offer a full refund.
If you don’t want to continue, you can cancel your membership renewal through your account page. Follow the prompts to cancel on the Settings page, and your membership will not renew. Please note that there aren’t refunds for partially unused membership periods.
If you have more questions, please contact us. We’re happy to help!
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