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Ketchup. Crime. Quarterbacks. Thanks to Malcolm Gladwell’s books, these ordinary subjects have helped millions of readers grasp complex ideas like behavioral economics and performance prediction. Now, the renowned storyteller and best-selling author of Blink and The Tipping Point is teaching his first online writing class. Craft stories that captivate by learning how Malcolm researches topics, crafts characters, and distills big ideas into simple, powerful narratives.
Meet your instructor—best-selling author and longtime New Yorker staff writer, Malcolm Gladwell. Malcolm outlines what he has planned for your class and reflects on the idea of writing as a calling.
Malcolm likes an imperfect argument—the perfect argument is too obvious. Learn how Malcolm builds an open-ended puzzle into his story, “The Ketchup Conundrum.”
Data is a big part of Malcolm’s stories. Learn three ways Malcolm helps readers digest data and engage with complex ideas in his writing.
Learn how to use surprises, guessing games, and suspense to invite readers into your story.
Malcolm shares his guiding principles to uncovering a good idea for a story through research.
What makes a story worth pursuing? Malcolm talks through his criteria for spotting a unique story and the first steps of story development.
Learn how Malcolm grows the idea of a story, and how he tests new ideas with family and friends.
Using David and Goliath and “What the Dog Saw,” Malcolm teaches you how to look for patterns and draw connections between seemingly disparate ideas.
MasterClass is the streaming platform that makes it possible for anyone to watch or listen to hundreds of video lessons taught by 85+ of the world’s best.
Whether it be in business and leadership, photography, cooking, writing, acting, music, sports and more, MasterClass delivers a world class online learning experience. Video lessons are available anytime, anywhere on your smartphone, personal computer, Apple TV and FireTV streaming media players.
Membership includes access to an incredible catalog of 85+ classes taught by the world’s best on cooking, leadership, photography, writing and more.
Each class includes around 20 video lessons that are 10 minutes long on average, along with an in-depth workbook. You also get access to our smartphone and TV apps, offline lessons, our member’s only newsletter, and our dynamic community of members around the world.
With MasterClass, you can learn and be inspired anytime, anywhere, including your smartphone, personal computer, Apple TV, Amazon Fire TV, and Roku streaming media players. You can even download your favorite lessons and watch on the plane or listen during your commute in audio-only mode.*
*Downloads only on iOS and not available for all classes. Audio mode is not available for all classes.
MasterClass offers 85+ classes across a variety of categories, including business and leadership, photography, cooking, writing, acting, music, sports and more. Every class has been designed to be accessible for people with little to no experience and advanced students alike. With new classes launching regulary, you can learn practical skills, ignite new passions, and get everyday wisdom.
Check out our catalog and watch a few class trailers!
The annual membership is €200 and provides unlimited access to all classes and new classes as they launch. All MasterClass memberships include access to our mobile and TV apps, high-definition videos, and downloadable class workbooks.
Our goal is to make sure that you have the best learning experience possible. If MasterClass isn’t for you, then email us within 30 days of the date you purchase your subscription, and we’ll offer a full refund.
If you don’t want to continue, you can cancel your membership renewal through your account page. Follow the prompts to cancel on the Settings page, and your membership will not renew. Please note that there aren’t refunds for partially unused membership periods.
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